I thought I would re-post the information Jesse from EchoDitto shared via email. He provided a few links to read about the Engagement Ladder (very interesting to read about a social media ladder instead of a youth programming ladder!).
Message from Jesse: Some of the most interesting thinking and workshopping that I think we'll be doing is determining:
- The qualities of each "rung" of the ladder or "slice" of the pyramid
- The right hooks that move people up
- The right content and context for those hooks
- The tools we'll use, particularly the platform
- The right follow-though strategy (staff/volunteer resources, further training, a calendar of events/campaigns, etc)
Grist Engagement Strategy
5 Reasons why Corporate Social Tools Fail
Engagement Pyramid
These articles are hitting my nerd sweet spot...so much engagement theory, so much overlap. Must refrain from doing another dissertation...
Rebecca, thanks for posting this helpful info from EchoDitto. Good food for thought - and considerable alignment with our learning from the pilot. I'd be interested in exploring how we might adapt the engagement pyramid for our context/purposes. The shape is key for portraying the expectation that the base of less active participants will be much broader than those at the top who are highly active. I also like the integration of online activities with more "personal touch" approaches. Lastly, the "5 reasons why corporate social tools fail" provide good guidance re: issues that we need to continue to address -- and have already identified as challenges.
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