Yammer. Yammer’s 5 million total users (1 million paid) have legitimized
a freemium approach aimed at driving viral adoption. In order to accelerate
viral adoption, Yammer places a huge premium on a simple, intuitive user
experience. As the company has grown from a disruptive startup to one focused
on becoming a strategic enterprise vendor, it continues to focus on the needs
of IT. While this has traditionally meant providing the authentication,
security, and administrative controls (not
coincidentally, the functionality that required moving from freemium to a paid
version), the new direction is more aggressive and far-reaching. For example,
Yammer has invested in providing social capabilities to numerous cloud-based
enterprise software offerings like Box, NetSuite, and Salesforce CRM. Yammer
also recently announced integration with SAP on-premises, based on a connector
developed by and licensed from Freeborders. Yammer’s investments point to a
social integration strategy that includes a broad array of software solutions,
in the cloud or on-premises. As a pure cloud provider, it is important for
organizations to evaluate the viability of storing content and communications in a
US-based cloud data center.
© 2012,
Forrester Research, Inc. Reproduction Prohibited May
17, 2012
The
Forrester WaveTM: Activities streams, Q2 2012
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